The 2018 FIFA World Cup will hold through June and July, and with kickoff fast approaching, the excitement levels have reached massive levels globally. With quite a few countries represented amongst the Paylater team, it’s also an international affair here at Paylater.
The Paylater team is represented by quite a few nationalities ?? ?? ?? ?? ?? ?? and we’ll be paying close attention to the #WorldCup ⚽
What team are you supporting this year? ?
— Paylater (@paylaterNG) 14 June 2018
Paylater customers are no different. Since we publicly launched bill payments in the app in March, Cable TV subscriptions have steadily grown week on week, with a sharp rise in weekly subscriptions coming as the ‘World Cup effect’ takes hold.
A similar trend can be found with airtime and mobile data subscriptions, and it’s clear that the average customer wants to be part of the experience through various channels. We expect this engagement to increase even further, especially if Nigeria advances beyond the group stage.?
Want to renew your cable subscription this World Cup, or pay bills for any of your other favourite services? Look no further than Paylater.
The Paylater app is available for download on the Google Play Store.